Jonathan Mackenzie

Head of Data Solutions, APAC

Publicis Groupe

Jonathan Mackenzie leads Data Solutions for Publicis Groupe across Asia Pacific helping Groupe clients transform their marketing activities with the best in class tools and capabilities in data orchestration, data science, data activation, measurement and analytics.

Jonathan first joined Publicis in June 2016, to establish Publicis Media’s programmatic practice, Precision, expanding expertise across platforms activation, data and analytics, product and supply path optimization.

Prior to joining the Publicis family, Mackenzie worked across Omnicom Group for six years, starting as Head of Digital for Omnicom Media Group Ireland in 2010, and worked his way up to Head of Programmatic at Omnicom Media Group agency Accuen in APAC.

Mackenzie is an IAB Southeast Asia and India Member, 614 Group Advisor, and received his Certificate of Advertising from the IPA in 2008. He continues to be a notable thought leader across the region.

Based in Singapore with his wife and three children, he coaches touch rugby on Sundays, rides a Harley Davidson and enjoys dog walks on Tanjong Beach.