Kenneth Lim

Assistant Chief Executive, Marketing Group

Singapore Tourism Board

Kenneth Lim, assistant chief executive for the marketing group at Singapore Tourism Board (STB) since June 2023, oversees global destination branding and marketing efforts. With a career spanning two decades at STB, Lim has held diverse roles including executive director of marketing planning and leading the travel agents and tourist guides team. He spearheaded initiatives supporting the tourism industry during COVID-19, including innovative tour experiences and workforce development programmes.

Lim’s international experience includes heading STB offices in India and managing Southeast Asia and Oceania operations. He played a key role in developing Singapore’s cultural precincts and integrated resorts. Prior to STB, Kenneth also had stints in the public and private sector. He holds a Bachelor of Science degree in NUS and an MBA from MIT.