Kestrel Lee

Digital Lead, Media and Technology
MARKETING-INTERACTIVE

With 20 years of advertising experience, Kestrel Lee is a multiple award-winning Executive Creative Director. Starting as an English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, Sapient and Edelman/Zeno.

A proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising, Kestrel has led digital, social media and integrated campaigns for global brands such as Mars, Incorporated, Unilever, L’Oreal, HP, Apple, Microsoft, Adidas, Volvo, Standard Chartered Bank and many more.

Kestrel is conferred with almost 100 digital and integrated wins at award shows such as One Show and Spikes Asia. An influential industry speaker at digital conferences in the Asia Pacific, Kestrel also serves as a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris and many other brands in several parts of Asia.