Melanie Goh

Head of Marketing SEA

Hugo Boss

Melanie is the Head of Marketing of HUGO BOSS South East Asia. She has been an integral player to redefining the strategy for BOSS and HUGO in the region.

Having been in the industry for over 15 years, Melanie has been involved in key projects including signing Joseph Schooling as the brand ambassador for BOSS and also the re-opening of BOSS The Shoppes and Marina Bay Sands in 2018 where Joseph Schooling walked his first fashion show, with Chris Hemsworth and Sebastian Stan in presence.

Melanie is passionate about creating experiences for the brands that goes beyond what money can buy.

She also loves fitness and nutrition and believes that daily movement and a well balanced diet is key to healthy living. She loves her desserts as much as her daily exercise.