Pat Law

Founder

GOODSTUPH Singapore and Indonesia

Pat Law is the founder of GOODSTUPH Singapore, a social media agency and 13-time Agency of the Year award recipient. With over 20 years in digital and social advertising, she is known for work that fuses cultural insight with craft to drive both impact and influence.

Law was recognised as one of Singapore’s most influential creative directors in in 2017-2018, becoming only the second woman to receive this distinction. Her work has also been featured in various prominent international publications.

Law has served as a judge for numerous international and regional creative award programmes. A strong advocate for inclusion, she is actively involved in global networks that support diverse communities and has been a long-time supporter of local initiatives championing equality.

Law’s passion for the business has taken her around the world, from Nairobi to Bangkok, conducting talks for both agencies and multinational clients alike, such as Estée Lauder Group, INSEAD, Nike Asia, Meta, McKinsey and Unilever. In 2020, Law shared the stage at Adobe Max alongside Awkwafina and Tame Impala, and yes, she totally fangirled.