Phin Wong

Head of Content Marketing

SPH Media

Phin leads the content marketing efforts of SPH Media, overseeing the Content Lab team that creates branded content across digital, social, broadcast, lifestyle, and print platforms. This includes creating highly customised content campaigns that span formats, platforms and languages to reach Singapore’s diverse audience. The team handles an extensive client list, ranging from the financial industry and public sector to lifestyle, travel and luxury.
Prior to joining SPH, Phin was responsible for creating the digital lifestyle portal for Channel NewsAsia, which went on to become the largest lifestyle site in Singapore in just four months of its launch.