Sara Eiroa

Creative Director Special Collections & Head of Market Strategy – TRF & Zara, Inditex, Spain

I am a seasoned manager for creative projects, fashion campaigns and marketing content. I have worked as a Creative Director, Senior Buyer and market analyzer in the fashion industry, for almost 10 years at Zara, Inditex. Experienced in overseeing the daily operations and global direction in the biggest textile company in the world. Educated in Product Design Engineering, I have proven success in directing and implementing a broad range of design projects and advertising campaigns, from conception to launch. The past two years I am on a sabbatical from Inditex for professional and personal development. During this time I immersed myself in profound research and training in what I strongly believe is going to be the future of the fashion industry but also the future of sustainable consumerism. I worked as an advisor in a seed project to create the digital future of the fashion industry with PINECONE. R.O.P.A. is the tangible result of this work, a concept platform creating a bridge between URL and IRL for the future of fashion consumers starting it’s focus in digital eyewear.