Stephanie Caunter

Director, Customer Strategy & Marketing

AIA Malaysia

Stephanie Caunter is a brand builder and marketer who thrives on the opportunities and challenges that digital disruption bring everyday. She has led cross-border teams to create brand-defining programmes such as PwC Malaysia’s Building Trust Awards, Catcha Group’s Wild Digital conference and building Axiata’s ADA marketing function from the ground up. Today, Stephanie is Director, Customer Strategy & Marketing at AIA Malaysia where she’s responsible for managing existing customers’ omnichannel experience and engagement in order to drive loyalty and repeat purchase.

She is a Diversity and Inclusion advocate who used to write a monthly personal column in The Edge Malaysia, called ‘Changing Hats’ on managing career and family; and sits on Lean In Malaysia’s Board of Advisors. She enjoys mentoring young talent and runs to de-stress. Stephanie graduated with an Electrical Engineering degree from Cornell University.