Vanessa Tan

Chief Marketing Officer

Stryv

Vanessa Tan is the chief marketing officer at Stryv, where she drives brand, growth, and go-to-market strategy across the region. With over a decade in consumer technology, her repertoire spans regional marketing leadership at Razer and over eight years at Xiaomi, where she was responsible for global product PR and product marketing, as well as marketing for Indonesia – one of the brand’s largest and most competitive markets.

Her career began at Tech in Asia as a journalist before transitioning into product management, an experience that continues to shape her approach to modern marketing. Today, she specializes in translating brand storytelling and social discovery into measurable business outcomes through influencer-led, performance-driven strategies.

At Stryv, Tan is focused on building a community-first, mission-driven brand while scaling into new markets and categories. She is passionate about storytelling, modern brand building, and creating meaningful connections with consumers in an increasingly digital world.