2026 Winners

The C360 Content Champion of the Year
Singtel 
Campaign: Singapore Dreamin’
1. Excellence in B2B Content Strategy
GOLD

Singtel 
Campaign: Singapore Dreamin’
Agency: SPH Content Lab
SILVER

Analytic Partners
Campaign: The CMO Office by Analytic Partners
Agency: Moore’s Lore Media
SILVER

Singtel
Campaign: CUBICLΣ LIFE: Making IT Relatable
Agency: WPP Production
BRONZE

DesignSingapore Council
Campaign: Singapore by Design
Agencies: Fortune Brand Studio, Casual

 

2. Precision in Audience Targeting
GOLD

National Gallery Singapore
Campaign: The Gallery Institutional Campaign
Agency: Jellyfish Singapore
SILVER

Bakeomaniac
Campaign: From Save to Bake: Serving Southeast Asia’s Festive Home Bakers
BRONZE

Shilla Travel Retail
Brand: The Shilla Duty Free
Campaign: Zootopia ‘Glow Wild’ festive campaign
Agency: Brand Cellar

 

3. Content for Change: Driving Social Good
GOLD

Health Promotion Board
Campaign: For The Love of Taste: Breaking Singapore’s Salt Obsession
Agency: Starcom Singapore
SILVER

Infocomm Media Development Authority (IMDA)
Campaign: Digital for Life
Agency: Type A
BRONZE

Health Promotion Board
Campaign: HPB – Don’t Toy With Your Life
Agencies: TBWA Singapore, Starcom Singapore

 

4. Excellence in Creator & Influencer Partnerships
GOLD

Citibank Singapore
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Campaign
Agencies: PMCI, Spark Foundry
SILVER

Singtel
Campaign: Singtel’s Turning One Day to Day 1
BRONZE

AIA
Campaign: AIA Road to HYROX
Agency: CAA

 

5. Most Immersive Brand Experience
GOLD

Singtel
Campaign: Singtel’s Don’t Leave It Up to Luck
Agency: Leo Singapore (Chemistry)
SILVER

Health Promotion Board
Campaign: HPB – Don’t Toy With Your Life
Agencies: TBWA Singapore, Starcom Singapore
BRONZE

Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Pokémon Day-to-Night Adventure Presented by Singapore Cable Car
Agencies: The Little Spaceship, Mad Hat Asia

 

6. Excellence in Social-First Strategy
GOLD

Singapore Tourism Board
Campaign: Where Chefs Eat
Agency: Maker Lab
SILVER

Citibank Singapore
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Campaign
Agencies: PMCI, Spark Foundry
BRONZE

United Overseas Bank
Campaign: UOB Voices

 

7. Mastery in Long-Form Video Storytelling
GOLD

Singtel 
Campaign: Singapore Dreamin’
Agency: SPH Content Lab
SILVER

Building and Construction Authority
Campaign: Building Singapore: The people and technology shaping our built environment
Agency: SPH Content Lab
BRONZE

JetPac
Campaign: The Travel Virgin Show
Agency: ballsy

 

8. Excellence in Short-Form & Snackable Video
GOLD

Infocomm Media Development Authority (IMDA)
Campaign: Digital for Life
Agency: Type A
SILVER

Singapore Kindness Movement
Campaign: Be Greater – PSAs
BRONZE

Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: @singapore
Agency: DSTNCT

 

9. Best Integrated Campaign
GOLD

Health Promotion Board
Campaign: For The Love of Taste: Breaking Singapore’s Salt Obsession
Agency: Starcom Singapore
SILVER

Singtel
Campaign: Singapore Dreamin’
Agency: SPH Content Lab
BRONZE

Singtel 
Campaign: Broadband Built Different
Agencies: WPP Production, OMD